Vico

2021

An interactive fashion packaging

Vico wants to educate the user to make more informed purchases, enhancing more durable and sustainable products compared to fast fashion.

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The idea behind Vico comes from an analysis of the fashion system and, consequently, of the waste it produces annually.
The main culprits for these are fast fashion brands.
Hence the need to design packaging for the most purchased item ever, the t-shirt, which educates the user towards a conception of sustainable fashion, through the story of the production history of the item you are buying.